Alexander Cortes
Phoenix, Maryland
alexander.f.cortes@gmail.com

Online profile: http://alexander-cortes.com
LinkedIn: http://www.linkedin.com/in/cortesa

Professional Profile

Marketing professional skilled in content development, project management, social media engagement, search optimization, online channel growth, brand awareness, event coordination and publicity. Looking for a new career opportunity with a performing arts venue focused on live music entertainment.

Career Highlights

• Executed a content strategy to attract new site visitors to OMF.com/resources – visitation rate rose 67% (+ a 10% lift in overall traffic,) and organic search traffic via SEO doubled in two years.
• At ESPN, gained executive approval to invest in an enterprise-wide network of digital info boards. Led expansion from 10 to 72 screens, across 36 buildings in five states, in less than three years.
• Increased engagement on ESPN’s corporate intranet 150% in 18 months by using social-media tactics and tracking engagement KPIs (vs. only traffic) to gain insights into employee sentiment.
• Launched ESPN’s first media website, espnpressroom.com, and contributed to its development for seven years, winning multiple IABC and LACP awards.

Professional Experience

Content Marketing Manager (OneMain Financial, 2018–present)

• Manage the planning, development, and deployment of financial-wellness content across OMF digital channels including web, social media, mobile app, and email.
• Provide guidance to internal creative team and marketing agencies to produce a strong media mix, ensuring consistent messaging in blog writing, video production, social media posts, etc.
• Evaluate channel traffic, seo performance, social listening, and sales conversion metrics to find opportunities where new content can help drive further brand awareness and engagement.
• Use customer research insights, data analysis, social listening and team-member feedback to inform content strategies that can best serve customers both short-term and long-term.

Director, Internal Communications (ESPN, 2015–2017)

• Team leader responsible for all internal communications channels: intranet, digital signage, in-house TV, email templates and internal social platforms. Also involved in event planning of high-profile executive meetings, special events and live employee webcasts.
• Supported executives on employee communication needs, providing counsel for messaging related to company priorities, org changes, and enterprise-level announcements.
• Oversaw monthly budget expenditures, vendor relationships, new team initiatives and platform-development roadmaps. Supervised two managers.

Associate Director, Internal Communications   (ESPN, 2011–2014)

• Led internal news team focused on storytelling to educate, engage, and empower employees while also supporting ESPN’s culture and brand. Supervised three staff members.
• Created an advocacy program and engaged 200+ contributors across the organization. Established editorial guidelines and worked to foster community and engagement.

Senior Editor, Intranet (ESPN, 2008–2011)

• Supervised communications team with diverse responsibilities involving customer service, TV listings information and web content, and media relations for emerging business units.
• Served as content manager for ESPN MediaZone (now rebranded to ESPNPressRoom).

Manager, Network and Content Information  (ESPN, 2006–2008)

• Managed team responsible for customer service, network information and web content.

Education and Technical Skills

Master of Business Administration (MBA) in Music Business   Southern New Hampshire University

B.S. Business Management and Organization   Central Connecticut State University

Professional Development:  ESPN Dimensions Leadership program, NAMIC Leadership Seminar, Intermediate Spanish, Presentation Skills and Customer Service workshops.

Computer proficiency:  Adobe Photoshop CS5, Final Cut Pro X, iMovie, HTML, WordPress, Jive Software, SharePoint

Awards and Recognitions

• Disney Way 1 program (highly selective program; only six employees from ESPN each year)
• CCSU Young Alumni Service Award
• Mentor for ESPN YP Observation Program
• ESPN “Game Ball” peer-recognition leadership award (two-time recipient)
• OneMain “Shine On” peer-recognition award (two-time recipient)
• Coach for American Youth Football (AYF) 12U Connecticut State Champions

Volunteer Activities, Associations & Interests